With TV, advertisers have the advantage of reaching the audience with sight, sound, and motion. Script is equally important–the difference is that one must ensure that the copy and the visual elements work together to form a coherent, strong picture. Brand cohesiveness enhances your company’s image and provides clear expectations for what you are about and what you can provide.
When writing copy and designing a billboard, our Houston-based advertising agency keeps four characteristics in mind: a strong call-to-action, a remarkable visual, brand consistency, and a little something extra. We don’t create billboards that blend in, so we make sure they stand out with sensational designs. From typography to color palette, your billboard will be carefully designed to reflect the epitome of your brand.