Houston: 832 831 7590 Dallas: 214 253 2699


clutch top agency thumbnail

The Wins Keep Coming: Versa Creative Named Top Agency in Houston

This summer, it seems like we just can’t lose. Last week, we were proud to announce our recent recognition by Houston’s 2018 Best and Brightest and The Crystal Awards for our excellent team and extraordinary work. This week, we’re celebrating one more part of our agency: our clients.

Read More

Versa Creative Best and Brightest Award

An Award-Winning Marketing Agency

At Versa Creative, a marketing and advertising agency, we were recognized by two different organizations for our work culture and, well, our work itself. Learn about how these prestigious honors came to be.

Read More

SEO and Blogging

Does blogging help with SEO?

Blogging can help your business get noticed by potential customers, and ultimately convert them into actual customers. Curious how one non-sales related part of your website can do all of those things by giving your SEO efforts a boost? You’ve come to the right place. First I’ll discuss the benefits of blogging for search engine optimization, then I’ll tell you how to optimize your blogs to reap the SEO benefits.

Read More

UX Design

The Ideal UX Design Process

It’s undeniable that UX design processes, short for user experience design, can impact our everyday lives. We’ve all been there—trying to navigate a website with a nightmare user interface. It’s slow and dated, almost as if it’s a slice from 90s internet history and manages to ignore countless years of web innovation.

Read More

A New Era of ZT

A New Era of ZT

At Versa Creative, a Houston-based advertising agency, change and progression are integral facets of our culture and purpose. As we begin the new year, we are inspired by the vast opportunities that await us and welcome the challenges they bring. 2017 brought us exciting new growth and a few significant milestones to celebrate, but we were truly humbled to partner with ZT Wealth, a world-renowned wealth management firm, to develop their recent rebrand.

Read More

Social Media Trends 2017

The Biggest Social Media Trends of 2017

Needless to say, 2017 was a big year for social media. Various platforms continue to shape our culture and change the way we perceive and communicate information. Each year, social media trends continue to evolve, prosper, or die at alarming rates, and it’s crucial for social media marketing to keep up and stay ahead of the curve.

Read More

Attention Span

What To Know About Attention Span

“Kids these days just have no attention span. Nobody can sit through movies or hold a real conversation without looking down at their screens. It’s such a shame.” While usually I dismiss Granny’s tangents as rambling and even a little bit nonsensical, this one stuck with me.

Read More

Survive Black Friday

How to Survive and Thrive on Black Friday

Black Friday and Cyber Monday are kind of a big deal. From a marketing standpoint, they can offer a wide variety of challenges and opportunities for your business. To stay ahead of the curve and cut through the noise, here are a few key tips to consider to help your business survive and thrive on Black Friday.

Read More

advertising in houston

A Transplant’s Guide to Advertising in Houston

When outsiders like myself think of Texans, many of us imagined Chuck Norris’ grizzled Texas Ranger Sgt. Cordell Walker. Rough and tough cowboy types with an arsenal of guns and Southern drawls. While these types of people do exist within the state’s boundaries, they certainly are not the only ones. Since my move, my eyes have been opened to all types of cultural diversity.

Read More

Google Advertising Week

Versa Creative Joins Google in NYC for Advertising Week

At Versa Creative, a Houston advertising agency, we strive to utilize the latest and greatest digital trends to yield exceptional results for our clients. Our Premier Partnership with Google is instrumental to these endeavors, for they allow us access to various digital betas and further aid our internal processes.

Read More

Storytelling in Marketing

The Benefits of Storytelling in Marketing

I can still remember the pit in my stomach as I nervously tapped on the steering wheel listening to the Bluegrass Zone radio hour wrap up on Houston’s longstanding listener-sponsored radio station, 90.1 KPFT. I was parked outside the very same station, staring down the quiet Montrose street it resides on.

Read More


The Permann’s Cider Company: A Toast to Teamwork

There are few brands as intoxicating as The Permann’s Cider Company. Not because you can catch a buzz from their products, but because their humble beginnings and heartfelt story laid the groundwork for something truly special.

Read More

reputation management TN

A Guide to Online Reputation Management [Infographic]

At Versa Creative, a Houston advertising agency, we pride ourselves on providing extraordinary reputation management services for our clients. It’s just one of our many digital specializations and is vital to every business under the sun or on the web.

Read More


Our Flourishing Franchises

Odds are, when you think of franchises, you think BIG! According to FranchiseDirect.com, there are over 750,000 franchises in the United States alone, and they’ve been estimated to employ nearly 8 million people. At Versa Creative, a Houston advertising agency, we’re dedicated to offering our clients powerful digital and creative strategies no matter how big they are.

Read More

mesa alarms banner

Client Highlight: Mesa Alarm Systems

Ensuring the safety of your family and property is one of life’s greatest priorities. Mesa Alarm Systems, a Houston-based security company, offers top-of-the-line security solutions and around-the-clock monitoring to keep your family and/or employees safe.

Read More


Ad Fatigue (How to Cut Through the Noise)

My fiance and I often play a silly little game when watching pre-recorded shows on our DVR. We try to fast forward through the commercials as fast as possible and push the play button right before the show returns. There are four different speeds: 1x, 2x, 3x, and lighting speedthe hyperdrive of DVR controls.

Read More


Why You Need to Drop Everything and Make Your Brand Guidelines

Right now, as you read this, someone is out there blindly creating content for your brand. As they recklessly hammer away on the keyboard or use the incorrect font on a designed pamphlet, one thing is clear: nothing is going to be consistent without a brand guide. A brand guide is a brand’s best friend and should be the bible for your content creators.

Read More


Find Your Banjo (A Catalyst For Change)

So, there I wasa 30-year-old man staring blankly at a low-grade beginner’s banjo at a Guitar Center in Uptown Houston. Did I know how to play a banjo? No. Did I even consider playing a banjo before I walked into the store? No.

Read More

Google Icon

Versa And Google Outline The Future Of Digital Marketing

Great marketing comes with great responsibility. Not only do we provide powerful branding services for our clients, we are dedicated to delivering innovative digital strategy opportunities to help push them to the next level. Which level, you ask? The level of awesome. The level where people are able to find their products and/or services online with ease.

Read More


The Journey Of An Idea

Let’s just get it out in the open: creativity takes worklots and lots of work. Rarely do great ideas effortlessly flow out of our minds onto the page. In fact, for every great idea, there were at least twenty bad ideas we dragged out back and beat with a shovel.

Read More


Client Highlight: Vital Heart & Vein

Everyone’s heart beats for something. Whether it’s for your family, your friends, or your hobbies, there are several wonderful reasons to live life to the fullest. This is the cornerstone belief behind Vital Heart & Vein’s extraordinary cardiovascular care.

Read More


Client Spotlight: Amazing Lash Studio

When you need eyelashes that speak volumes and are capable of turning any event from ordinary to extraordinary, there are few better options than Amazing Lash Studio. Whether you need gorgeous, natural, sexy, or cute lashes, feel confident you’ll receive quality extensions that are not only lightweight, but extremely comfortable. At Versa Creative, we are proud to contribute to such a lively and iconic brand.

Read More

VC_Blog_01.09.17_thumbnail (1)

3 Ways Your Business Can Use Facebook Live

In this day and age, staying in motion is a necessity. From an advertising standpoint, if you’re not moving, you’re dying. Gone are the days when a business simply needed a well-placed billboard and a few engaging print ads. Today, consumers are in emersed in a cacophony of ads. And to help cut through the noise, you’ll need to be adaptable, direct, and in motion.

Read More


3 Ways To Revive A Dying Meeting

We’ve all been there. That moment during an important business meeting when you realize that your monotone ramblings have left the eyes of your peers glazed and droopy. Despite your extensive planning, your meeting has somehow gone flat, and the big boss in the back of the room is offering her feedback through a jaded yawn. It’s okay. It’s happened to all of us. Luckily, there are a few tricks you can keep up your sleeve to make sure it never happens again.

Read More


Social Media Taboos – What Brands Should Not Do

Social media offers a unique opportunity to engage your audience in a more personalized setting. Although, if not managed properly, you can run into various problems within these candid conversations. So, without further ado, here are a few social media taboos to avoid.

Read More


Versa Has Been Awarded A Premier Partnership From Google

When you work hard and dream big, great things are bound to happen. Perhaps it comes in the form of a big promotion or a well-needed vacation. For us, here at Versa, it was officially being awarded a Partner Premier badge from none other than Google. Among the many honors this partnership entails, this recent development makes Versa one of two marketing agencies in Houston to receive this award. So, what is a Partner Premier badge, and why is it so important?

Read More


University Of Houston Partners With Versa Creative Group

Versa Creative Group, founded by Mary Shekari, is proud to announce that the University of Houston has selected Versa to develop comprehensive website and database solutions for UH Alumni and Giving web properties.

Read More


SIRE Brings Joy Into People’s Lives

Cowboys rustling up some cattle. Storming the grounds of The Kentucky Derby. Pulling a carriage through the streets of New York City. These are typically what we think of regarding the usefulness of horses. But SIRE, a Texas-based non-profit organization, knows horses offer much more than basic transportation or entertainment.

Read More


Versa And HISD Join Teams

Versa Creative Group is pleased to announce we are going to school. Not the classroom, per se, but we have partnered with the Houston Independent School District.

Read More


Versa Creative Group Volunteers at The Houston Food Bank

Versa Creative Group, founded by Mary Shekari, visited the Houston Food Bank to pack bags with nutritious snacks for low-income children to take home over the weekend.

Read More


Building A Better Web Presence For WG Consulting


Will You Survive Google’s Mobilegeddon?

Search Engine Optimization (SEO) is a huge contributor to the success of companies. With good SEO practices, your website will rank higher in search engine results. Google has recently made its biggest change in years to its search algorithm, and it impacts everyone. Google’s search algorithm now favors mobile-friendly websites, which means that mobile-friendly sites will have better search rankings and those that are not will have lower rankings.

Read More


Versa is an Official Google Certified Partner

Versa Creative Group is proud to announce that we are an official Google Certified Partner. Our staff went through hours of training, including passing multiple, rigorous tests and demonstrating that we can meet budget requirements of our clients and PPC accounts.

Read More


New Graphic Design Trend: The Coffee Shop Look

Tucked away in a street corner is a small coffee shop with mismatched furniture, funky decor, and the fragrant scent of roasted coffee beans. Up on the blackboard is their menu of espresso concoctions and delicate pastries written in an array of contrasting fonts, detailed with swirls and banners. This typography is meant to bring out the feel of the coffee shop, and all kinds of brands have started to use this chalkboard hand-lettering. Brands such as Minute Maid, TGI Friday’s, and even McDonald’s have incorporated it into their advertisements.

Read More


The Success of Real-Time Social Media Marketing

During Superbowl XLVII in 2013, a massive power outage occurred in the stadium after Beyonce’s epic halftime show. This unforgettable moment led to an unforgettable tweet from Oreo.Jumping at the chance to get their brand into the trending conversation, Oreo made a lasting impact on Twitter users and started a revolution of real-time marketing. This tweet was retweeted over 15,000 times, and when Oreo posted it on Facebook, it got over 20,000 likes. Out of all the ads shown on the biggest day of the year for ads, this simple tweet arguably had the biggest impact.

Read More


The World of Social Media is Evolving

Marketing – digital or otherwise – is an industry that is constantly changing. Almost as volatile as the stock market, those in the industry must not keep up with the trends – we must anticipate them or even instigate them, if we’re just that good. 2014 has yielded just as many twists and turns as we thought it would in the marketing world. With the rise of the generation Y, the Millennials, and the global connection that is the Internet, social media marketing has never been so relevant or powerful.

Read More

Load More

Back to top

Back to Top