What makes up a great logo? Perhaps it’s successful when it embodies the purposeful ideals and feelings that encompass a particular brand. Perhaps it’s the perfect execution of design. Perhaps it’s that moment where you managed to capture a company’s peak essence. The logo for Reset Mattress, a premier mattress company, is a perfect example of when everything goes right.
A lot goes into the creation of a brand. Here’s a logo and stationery concept we developed for this premier mattress company. From the initial logo concepts to the finished design, the evolution of the brand’s identity can be seen.